The story behind the name.

I’ve had many people ask about how and why Parallel 39 came to be. I know some firms aren’t always willing to divulge how their name evolved, but I feel like that’s part of what makes the studio unique.

I’ve lived a lot of places. Too many to count. (And nope, not an Army brat, just a regular brat. Ha!) And all of those places have all been above the 39th parallel of latitude. And in the time living in some of those places, I had the opportunity to work for incredible companies who shaped my vision for what I wanted my design studio to stand and achieve for.

But why not a company name that incorporates my personal name? For personal reasons, of course—but also because Parallel 39 also represents the meeting point of where highly-evolved ideas meet with marketing strategy. I believe great design can  exist, but if it’s not successful for the bottom line, then it’s just a pretty logo or a nice paper texture. It’s the meaning behind the message that drives consumers to make the decisions we are influencing them to make.